Social Media Specialist

Part-Time 

VIDA STYLE is a luxury consignment boutique specializing in curated designer fashion, vintage treasures, and sustainable style. We are seeking a creative, fashion-forward Social Media Specialist who understands how to tell compelling stories through visual content and short-form video. If you love fashion, enjoy spotting trends, and know how to create engaging content that inspires shoppers to buy, we'd love to meet you.

Position Summary

Working under the direction of the Shop Manager, the Social Media Specialist is responsible for creating engaging, on-brand content that increases awareness, grows our online community, and drives traffic to both our boutique and Shopify website. This role combines creativity with strategy and requires an understanding of current social media trends, storytelling, and basic digital marketing principles.

Responsibilities

Create engaging daily content for Instagram, TikTok, Facebook, and Pinterest.

Meet daily social media posting and content creation goals established by management.

Photograph and film merchandise for social media, Shopify, and marketing campaigns.

Write compelling captions that reflect the VIDA STYLE brand voice and encourage engagement.

Create Instagram Stories showcasing newly arrived merchandise with direct "Buy Now" links to featured products.

Produce a daily wrap-up Instagram Story highlighting all new arrivals posted that day.

Assist with the creation and scheduling of our monthly email newsletter using Constant Contact.

Write blog articles and website content that support our brand and improve search visibility.

Update and maintain our Google Business Profile with photos, posts, and announcements.

Monitor current social media trends and recommend creative ideas that keep VIDA STYLE relevant and engaging.

Collaborate with management on seasonal campaigns, promotions, special events, and live shopping experiences.

Photograph merchandise using consistent styling, lighting, and composition standards.

Assist customers on the sales floor during busy periods, providing exceptional customer service and styling assistance.

Participate in opening and closing procedures and contribute to maintaining an organized, welcoming boutique environment.

Qualifications & Skills

Excellent written and verbal communication skills.

Demonstrated proficiency with Instagram, TikTok, Facebook, and Pinterest.

Experience creating short-form video content (Reels and TikToks).

Canva proficiency required; Adobe Creative Suite experience is a plus.

Strong photography and visual merchandising instincts.

Passion for fashion, luxury brands, and sustainable shopping.

Basic understanding of analytics, engagement metrics, and social media performance.

Basic to intermediate understanding of Search Engine Optimization (SEO), including keyword-rich writing, hashtags, metadata, image optimization, and creating content that improves online discoverability.

Ability to write engaging, persuasive copy for social media, blogs, and marketing emails.

Highly organized with exceptional attention to detail.

Basic math skills for sales transactions (may be tested).

Soft Skills

Creative thinker with an eye for aesthetics.

Positive, personable, and professional.

Self-motivated with the ability to work independently.

Adaptable and comfortable working in a fast-paced retail environment.

Naturally curious about fashion, resale, luxury brands, and emerging trends.

Strong problem-solving skills.

Takes initiative and anticipates the needs of customers and teammates.

Reflects personal style while representing the VIDA STYLE brand professionally.

Maintains discretion and confidentiality. Candidates offered employment may be required to sign a Non-Disclosure Agreement (NDA).

Performance Expectations

Performance will be evaluated based on the quality, consistency, creativity, and effectiveness of content—not simply the quantity produced. Success in this role includes growing audience engagement, increasing website traffic, strengthening brand awareness, and contributing to online sales through compelling visual storytelling and strategic content creation.

Learn more about us on Instagram: @vida_style_shop

Rev. July 2026